Ange Walter, one of the most respected names in UK talent management, has officially launched her own agency: Maximum Talent Management.
Walter, whose career spans over a decade, has worked at leading agencies including Gleam Futures, YMU, and Spotlight Management – where she was part of the teams managing household names such as Zoella, Emma Willis, Vernon Kay, Giovanna Fletcher, and Money Mum.
Now returning from maternity leave, she’s bringing that wealth of experience into her own venture. Maximum Talent is positioned as a boutique, female-led talent management agency dedicated to representing creators who lead with insight, expertise, purpose, and authenticity.
The roster already includes a mix of creators – with a focus on digital-first talent who provide value through education, lived experience, and specialist storytelling. This approach ensures that brand collaborations aren’t just transactional, but meaningful, commercially effective, and built for long-term impact.
Already signed to Maximum Talent’s roster are:
– Ashlee Jane (The Suffolk Nest)
– Chantelle Champs
– Daisy Asaf
– Elle Adams
– TheSocialMama.x
– The5am.mama
Walter says Maximum Talent’s mission is to help clients reach their maximum potential – aligning with brands in a way that feels authentic while driving measurable results.
With a proven track record of nurturing talent and delivering high-profile partnerships, Maximum Talent is set to become one of 2025’s agencies to watch.
