BLANKET Group Unveils BLANKET Network: A Bespoke Talent Division for Beauty Industry Leaders
BLANKET Group has launched BLANKET Network, a new talent division designed to commercially support a handpicked roster of beauty professionals, founders, and respected experts.
The division offers a bespoke approach to representation, with flexible levels of involvement tailored to each individual’s professional goals. BLANKET Network is focused on unlocking commercial opportunities that align with a talent’s wider career trajectory, providing expert guidance across profile building, partnerships, and industry presence.
This isn’t about fitting talent into a one-size-fits-all model. It’s about carefully crafting commercial moments that enhance an already thriving career and build genuine long-term value.
A Team Led by Industry Experience
The new division will be led by Shelley Whaits, an experienced talent agent known for her strategic approach and close industry ties. She will work alongside BLANKET Group’s founding partner Emily Shanks to bring deep knowledge of brand building and talent management to the beauty space.
Together, they aim to offer high-level representation with a strong focus on experts with high endorsement value. It’s a move that reflects the growing influence of trusted voices in the beauty sector and the commercial power that comes with credibility and experience.
Aligning Talent With Strategic Outcomes
BLANKET Network sits alongside BLANKET Group’s existing Communications and Partnerships division, meaning clients will benefit from a fully integrated strategy. From public relations and brand building to talent management and campaign execution, it’s a joined-up approach built to deliver strategic, long-term results.
For beauty professionals and founders with something to say, and the influence to back it up, BLANKET Network offers the tools and guidance to elevate their platform with purpose.
