14 submissions · 9 agencies · week 22, 2026
Every week, The Talent Times shines a light on the standout campaigns and bookings happening across the talent management and creator economy space.
This week we received 14 submissions spanning fashion, gaming, beauty, sport, film, entertainment, DIY, TV and anime — from brand ambassador deals and live activations to creator-TV collaborations, record-breaking social content and major licensing partnerships.
These are the campaigns and the people behind them worth celebrating.
ELRY Agency Ltd
Luke Hamnett x Marks & Spencer
Brand ambassador booking for 2026/2027 — clothing campaign built on genuine alignment between Luke’s community and the M&S brand. “The start of something great.”
Sharper Group
Mr Islah x Forza Horizon 6
Gaming partnership with Xbox for the new Forza Horizon 6 release.
The Sharper Group
Charlie and Max x McDonald’s UK
First big brand deal — a bank holiday treat activation that organically reached 162k views on TikTok. Smooth from booking to going live.
E.S Collective
Sharaye Thomas x Simply Be
Official brand ambassador for 2026 — styling Simply Be’s summer collection across holiday destinations, shot at Aesthetic Studios, London.
FAD Models
Esther x REFY Watercolor Collection
Esther’s second major beauty booking — launching 4th June and in-store across Selfridges and Sephora online. Front-to-end casting by Sam Perkins.
Creative Collective Agency
Bradley Rubio x FA Cup Semi-final
Mic’d up at Wembley for Man City vs Southampton. 1.7M views across 2 Reels, 135K likes, 900 comments. With: Ben Gordon, TNT Sports.
Lunar Talent
Ashley & Jordan Banjo x LEGO Batman
Live pop-up at Tower Bridge for LEGO Batman: Legacy of the Dark Knight — seamless from concept to final edit with Electric Sheep Events and Run Ragged Media.
Build & Bloom Management
Scott Baggaley x Ideal Home Show 2026
Headline creator on the DIY Live Stage — 10 demonstrations across two days, plus organic content at home. In-person impact meets online storytelling.
Build & Bloom Management
Becky Russell x Interior Design Masters
Green-screen reel responding to a weekly IDM design brief, co-posted to the official BBC account. Fast turnaround, high engagement. With: Banijay UK.
Sharper Group
Ashley Glazebrook x Crystal Maze 10th Anniversary
Ash DJ’d the full 10th anniversary celebration at Crystal Maze Live Experience — his biggest DJ booking to date. Celebrity and VIP guests, great energy throughout.
NewGen
Able x Lynx Limited Edition FIFA World
NewGen
Tom Leese x Fanta Xbox 2026 Unlock The Box
NewGen Talent
Lena Lemon x Crunchyroll Ambassador
Creative Ally
Adeche Atelier x Mubi
This campaign explored the history and cultural impact of African cinema at the Cannes Film Festival, highlighting landmark films including Black Girl (1966), Chronicle of the Years of Fire (1975), Touki Bouki (1973), and My Father’s Shadow (2025). Through educational, social-first storytelling, the content connected historic African filmmaking to wider conversations around representation, identity and global cinema culture.
That is a wrap on week 22. A brilliant spread of work from across the industry — from Wembley to Tower Bridge, Selfridges to the Ideal Home Show, Cannes to the Crunchyroll offices, and a strong showing from NewGen with three campaigns across Lynx, Fanta and Crunchyroll.
If you or your agency has a campaign or booking worth celebrating, we want to hear about it. Submit below and you could be featured in next week’s round-up.
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