Bi-weekly, we shine a light on the incredible work happening across the talent management and creator economy space.
This column exists to celebrate the agents, managers and talent doing outstanding work — the campaigns being brought to life, the partnerships being forged, and the creative ideas making a real impact.
This week we received 22 submissions across 10 agencies, spanning beauty, food & drink, sport, gaming, home & DIY, fashion, entertainment and more.
Rayanna Raye x NikeSkims
Rayanna recently partnered with NikeSkims on the launch of their highly anticipated Studio Stretch collection — the iconic collaboration between Nike and SKIMS. As part of the campaign, Rayanna created content showcasing the new range, bringing her signature style to one of the most talked about brand collaborations of the year.
“Securing a partnership with NikeSkims for Rayanna felt like a real milestone moment. The collaboration between two of the world’s most iconic brands created enormous buzz, and to have Rayanna as part of that launch creating content that sat alongside such a culturally significant drop is something we’re incredibly proud of. It’s a testament to the quality of her content and the audience she has built.” View campaign →Layla Abbey x Office x UGG
Layla collaborated with Office and UGG on a campaign celebrating the iconic UGG sandal collection. Creating high quality content that truly captured the essence of the collaboration, Layla’s work was selected to feature as point of sale material across Office stores nationwide — meaning her content was seen by shoppers up and down the country.
“Seeing Layla’s content featured in Office stores nationwide as point of sale material is such a proud moment for us. Having a creator’s work transition from social media into a physical retail space on a national scale is a huge deal — it speaks volumes about the quality and versatility of Layla’s content and the trust that both Office and UGG placed in her to represent such iconic brands in store.” View campaign →Smith Home x Amazon x Shark
A collaboration between Shark Home and Amazon’s Influencer Program to promote the Shark UV Reveal Robot Vacuum and Mop through social-first content. Jodie produced Instagram and TikTok content showcasing the product’s key features and performance, supported by Instagram Stories, Amazon storefront assets, and a shoppable link to drive awareness and sales.
View campaign →Grace H (From London to Manchester) x IKEA
Grace joined IKEA for a trip to the birthplace and heart of IKEA in Älmhult, Sweden. IKEA hosted an exclusive media and influencer immersion for the world premiere of the IKEA PS 2026 collection — offering behind-the-scenes access to its design labs and prototype shops ahead of the global launch.
“Rather than feeling like an advert, Grace’s campaign footage feels like travel content, design content, and behind-the-scenes content rolled into one, broadening its appeal beyond people who are actively shopping for furniture.” View campaign →Gozney x Jim’s Table
Gozney partnered with chef and creative duo Jim’s Table as part of its summer outdoor cooking series, celebrating great food, open-fire cooking, and the joy of eating outdoors. Rather than a standalone piece of branded content, Jim and Fin seamlessly integrated the partnership into their travelling cooking series — showcasing the product in an authentic setting that generated over 200,000 organic views and 6,000 likes.
View campaign →Kate Rose Morgan x Purina One Hydralife
PurinaONE Hydralife is a delicious way to support your cat’s hydration, gut microbiome, and overall well-being. Kate produced fun, engaging and relatable content to drive awareness and trial, with assets also created for paid ads alongside the organic content.
“A huge shout out to Kate for the hard graft going into the nitty gritty details when it comes to making multiple assets — and to GOAT for helping so much with this. Also, a huge shout out to Hector the REAL STAR here!” View campaign →HouseprojectUK x Instaloft
A brand awareness campaign for Instaloft, showcasing how the brand can work in a real home. Laura’s storytelling was particularly well thought out — she produced a lead-up reel clearing out the loft which fed naturally into the ad itself.
“Laura’s storytelling for this ad was so well thought out. The logistics of this were fairly tricky to execute but we got there in the end!” View campaign →Antoine Semenyo x Ahmad Tea — Preparation is Everything
One of the world’s leading tea brands announced the appointment of Premier League and Ghana international footballer Antoine Semenyo as its new Global Brand Ambassador — timed ahead of the 2026 FIFA World Cup, where Antoine is preparing to lead the line for his nation. The partnership is rooted in a shared belief that success is built on dedication, discipline and preparation.
View campaign →Grace H x Lillet Spritz
A summer rosé spritz campaign that felt like a natural evolution of Grace’s content. Her platform is rooted in interior design, fashion, lifestyle and her philosophy of using colour to bring joy to everyday life — and the campaign seamlessly carried those themes into a new setting, showcasing a relaxed social gathering centred around style, creativity and connection.
“What made the collaboration particularly effective was how the product became part of Grace’s existing visual language. Rather than feeling like a traditional drinks advert, the Lillet Spritz complemented the colourful world she has already built for her audience — the vibrant grapefruit garnish adding a beautiful pop of colour alongside a beautifully curated tablescape.” View campaign →Mathilde Barker — Britain’s Got Talent TikTok Backstage Reporter
Official on-the-ground backstage reporting for TikTok at the 2026 Britain’s Got Talent Live Final at the Hammersmith Apollo. Mathilde became the first ever TikTok backstage reporter at the show — a perfect example of how creators can bridge the gap between the social and TV worlds.
View campaign →Adam McGrath x Prime Video — The Boys Season 5
Adam was asked by Prime Video to create a bespoke skit to promote the final season of The Boys. Combining Adam’s genuine love for the series with his skills in creating engaging and relatable content, the video felt entirely authentic and was very well received.
“Combining Adam’s love for the series with his skills to create really engaging and relatable content resulted in a video that felt authentic and was very successful.” View campaign →Nigel Clarke — No. 10 Downing Street
An event bringing parents, families and caregivers together to recognise the brilliant work they do through their channels — and for them to hear about the work this Government is doing to help support working families. Nigel has previously spoken with Parliamentary Under-Secretary of State Kanishka Narayan at a recent online safety roundtable about banning apps, and was at No. 10 for the announcement.
“A hugely important moment for kids, creators, their families and the digital landscape moving forward.” View campaign →J Fado x Francesca Hennessy — BBC Ring Walk
What began as a grassroots appreciation for J Fado’s music quickly evolved into a mainstream cultural moment. The artist wrote and recorded a bespoke summer track inspired by the story of Francesca Hennessy, culminating in J Fado performing the custom anthem live on BBC Two during Fran’s ring walk — bridging the worlds of music and sports media. Fran remains an undefeated champion and maverick in Women’s Boxing.
“This campaign stands out as a masterclass in organic collaboration, seamlessly bridging the gap between music, sports, and mainstream culture. Instead of a forced endorsement, it succeeded through pure creative thinking — turning genuine mutual appreciation into a high-impact broadcast moment.” View campaign →Louise’s Kitchen Garden x Corston x Chelsea Flower Show ’26
Louise came to Corston’s stand at the press day of Chelsea Flower Show where she served homemade elderflower cordial to guests while posting stories throughout the day. She then produced a reel showing the process of her harvesting elderflower, making the cordial, and serving it at Corston’s stand.
“Louise was able to turn around a reel for the campaign just hours after leaving Chelsea Flower Show having spent all day on her feet talking to the public and serving cordial.”With: Corston
View campaign →Kate Rose Morgan x Rust-Oleum
Kate took on a huge garden makeover for this campaign — battling all weather conditions to paint fences and transform the space. She had her eyes on working with Rust-Oleum for this project and after reaching out earlier this year it aligned perfectly.
“The hours gone into this project are huge — but not only that, Kate was juggling eight other campaigns at the same time!” View campaign →Scott DIY x Victorinox
The campaign brought advanced home repairs to life through authentic, hands-on DIY moments. Using a single multi-tool, the creator demonstrated how tasks like assembling furniture, trimming materials and quick electrical fixes can be handled with ease — a clean, confident celebration of resourceful home improvement.
“This stood out because the partnership felt truly right for the creator and their audience. When the fit is that natural, the content lands effortlessly and the collaboration becomes something people actually want to watch.” View campaign →Michael Aldag x Lovehoney — You Do You
Michael partnered with Lovehoney on its ‘You Do You’ campaign, which aimed to make self-pleasure feel fun, playful and completely shame-free. Staying true to his signature content style, Michael created a humorous, relatable TikTok that naturally integrated the campaign messaging, driving strong audience engagement through his recognisable storytelling format.
“Michael was able to take a topic that can often feel awkward and turn it into something genuinely funny, relatable and highly shareable — while staying completely authentic to his audience. A great example of a brand trusting a creator’s unique format and personality.” View campaign →Salaha Ashraf x Western Union — Signs They Care
A campaign built around giving back and expressing care to the people who have backed her — not transactional, but an extension of gratitude and reciprocity.
“Sal’s content is always seamless and perfectly executed, rarely requiring any edits. But what she achieved for this campaign goes far beyond standard professionalism. While filming, her father was severely ill with Parkinson’s disease and receiving end-of-life care. Sadly, he passed away last week. Despite navigating this devastating loss, Sal stayed committed — completing the edits and seeing the campaign through to a successful launch. The level of grit, strength, and determination she displayed during such a life-changing time is truly inspiring.” View campaign →Eating With Tod x FUME Festival 2026
FUME BBQ Festival took over Twickenham Stadium with over 30 food vendors from across the country, and pit masters flown in from the US and France for the ultimate BBQ competition — feeding 17,500 people across four days. That’s up from 4,000 at the very first event less than two years ago. Not a penny spent on marketing or ads — just a die-hard food community organically built over years by Eating With Tod and the team. Brands involved in FUME reported record sales from any festival they’d ever been part of.
“A 338% increase in ticket sales in just two years for a brand-new festival is a phenomenal achievement. Built to champion small, independent food businesses and bring together BBQ fans from across the UK — a real testament to the team, the traders, and everyone who has supported the journey so far.”With: Travel Texas, Weber, Char-Broil/Pit Boss, Meantime Brewing Company, GOOD PHATS, Mount Gay, Kamado Joe, PETROMAX, ProSmoke BBQ, Flint and Flame, and more.
Next up: ROOST at Twickenham Stadium, 21–23 August 2026.
That’s a wrap on Week 24.
22 submissions across 10 agencies — from No. 10 Downing Street to Twickenham Stadium, Chelsea Flower Show to a BBC ring walk, a NikeSkims global launch to Sweden with IKEA. A huge week for sport with Antoine Semenyo’s Ahmad Tea ambassadorship and Fran Hennessy’s J Fado ring walk, and a standout shout-out to Salaha Ashraf for the strength and professionalism she showed in extraordinarily difficult personal circumstances.
Working on a campaign or booking you’re proud of?
Bi-weekly, The Talent Times features the best submissions from across the industry. If you or your agency has a recent win worth celebrating, submit it for our next round-up.
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