Fortnightly, we shine a light on the incredible work happening across the talent management and creator economy space.
This column exists to celebrate the agents, managers and talent doing outstanding work: the campaigns being brought to life, the partnerships being forged, and the creative ideas making a real impact.
This week we received 5 submissions across 4 agencies, spanning entertainment, publishing, financial services, travel and beauty.
Hannah Lowther x Prime Video: Elle
Prime Video flew Hannah Lowther out to the set of its new series Elle, giving her the full experience: exploring the set and Elle’s wardrobe, and meeting Elle herself.
“This campaign was the perfect example of leaning into a talent’s audience. Hannah is a leading figure in the theatre community, and this job was actually booked just before she landed the role of Margot and alternate Elle Woods on the UK tour of Legally Blonde. It was just perfect!”Lucy Stewart-Adams, tbh talent
With: The Academy PR (Katie Griffiths & Anushree Subramanya)
View campaign →Shell Rowe: Dying to Live Publication
This week was publication day for Shell Rowe’s debut book, Dying to Live. Diagnosed with cancer aged just 20 and given a slim chance of survival, Shell has since faced three further diagnoses, refusing to let cancer define her and instead sharing her journey with humour and positivity on TikTok. The book brings together the ten lessons she’s learned along the way.
The publication launched on 2nd July at FiveTwoNine, London, with all ticket proceeds going to Teenage Cancer Trust.
“This book took over two years to come to life, and a whole army came together to celebrate the publication last week with Shell’s community, friends and family. By all accounts it was a wonderful evening: warm, community-led, and a real celebration of Shell and her story.”tbh talent
With: Penguin Random House / Transworld (Emma Fairey & Rosie Ainsworth), Teenage Cancer Trust (Sian Cooper & Georgina Inkpen), FiveTwoNine via Billion Dollar Boy, Candid Studios, and literary agent Oscar Janson-Smith, who championed the book from proposal stage
View campaign →Rory Bradshaw x AXA: Financial Abuse Awareness
Rory Bradshaw helped raise awareness of financial abuse, sharing often-overlooked examples of the ways it shows up in relationships and how it hides in plain sight within everyday language. The campaign spotlighted AXA’s work with Women’s Aid and Smart Works in educating people around domestic abuse.
“The content piece has already had 35K views and over 1.1K likes, and inspired tonnes of conversations in the comments.”Phie McKenzie, AXA View campaign →
Joe Leggett x P&O Ferries
Joe took side-questing to a whole new level with this one: a round trip to France to visit the beach and back, all in a single day. Along the way, he made the most of the luxuries P&O Ferries had to offer, enjoying a well-deserved breakfast, coffee and dinner on board.
“This was Joe all over, just for the fun of it: a day in France, taking his audience along with him. Who doesn’t love a trip to the beach?”Harrie Dearing, The Sharper Group View campaign →
@dr.zara.lifestyle x La Roche Posay: Anthelios UVMune 400
An educational campaign for La Roche Posay’s Anthelios UVMune 400, delivered on a very tight turnaround: scripted, filmed, edited and delivered in around three days, without losing any of the engaging quality that makes @dr.zara.lifestyle’s content stand out.
“Massive thank you also to the La Roche Posay team for being so flexible and understanding with the timing and providing feedback rapidly.”Temple Agency View campaign →
That’s a wrap on Week 28.
5 submissions across four agencies, spanning everything from a Prime Video set visit and a heartfelt book launch to a financial abuse awareness campaign, a side-quest to France, and a three-day sun-cream turnaround.
tbh talent had a standout week with two very different wins, a set visit for Hannah Lowther and the publication of Shell Rowe’s debut book, while a special shout-out goes to Rory Bradshaw and Phie McKenzie at Creative Ally, whose AXA financial abuse campaign has already racked up 35K views and sparked real conversation.
Working on a campaign or booking you’re proud of?
Bi-weekly, The Talent Times features the best submissions from across the industry. If you or your agency has a recent win worth celebrating, submit it for our next round-up.
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