Fortnightly, we shine a light on the incredible work happening across the talent management and creator economy space.
This column exists to celebrate the agents, managers and talent doing outstanding work: the campaigns being brought to life, the partnerships being forged, and the creative ideas making a real impact.
This week we received 10 submissions across 5 agencies, spanning fitness, tech, entertainment, travel, home & DIY, beauty and automotive.
Charlie Friday x Gymshark: Athlete Announcement
Charlie Friday has been unveiled as Gymshark’s newest female athlete, a milestone announcement for a creator who has spent years quietly building out her fitness content. True to form, Gymshark marked the moment with a bold, high-energy reveal designed to make waves across the fitness community, introducing Charlie to a much wider audience.
“Working together with the Gymshark team, we came up with a really exciting and creative way to announce the news. It’s also a big moment for Charlie who’s been working on her fitness content for some time now, so feels like a huge milestone for her and something we’re very excited about here at YOOF. Eilidh was so lovely and helpful during the process so wanted to mention her as well as a big part of getting this over the line.”Noah Caplan & Oscar Ryo, YOOF View campaign →
ShotByDCL x Adobe Premiere
Adobe tapped ShotByDCL to put its Premiere mobile editing app through its paces, and the result was a cinematic day-in-the-life film following a creator racing between shoots, locations and commitments. Rather than a straightforward product demo, the content doubled as proof of concept, showing in real time how the app lets creators edit and refine footage on the move, whether that’s between shoots or on public transport.
“This was DCL’s first big brand collaboration, and a huge milestone for him! Adobe is a brand he’s long admired and hoped to work with one day. Both our team and the client were very pleased with the final product, which showcased his ability and growing talent as a director, videographer and editor.”Noah Caplan & Oscar Ryo, YOOF View campaign →
Libby Mercer x Prime Video
Prime Video hand-picked Libby Mercer to front the UK launch of Every Year After, one of the year’s most anticipated romantic drama releases. A long-time fan of Carley Fortune’s original novel, Libby brought real enthusiasm to the campaign, hosting a watch party and hand-crafting friendship bracelets inspired by the show’s storyline, for content with the kind of authenticity that simply can’t be manufactured.
“What made this one stand out was how genuinely organic the fit was: Libby had been a fan of the source material long before the adaptation was even announced, which meant her passion for the campaign was completely real. That authenticity is exactly what we look for when matching talent to brands.”Leah Diveney, Be Talent Management
With: The Cast Agency (Dani Loewensohn & Gareth Davies)
View campaign →Lily Draycott x Airbnb: Summer 2026
Lily teamed up with Airbnb for a summer campaign built around a premise most of us know all too well: finally turning the “we should do a girls’ trip” groupchat plan into reality. The result was a warm, funny piece of travel content that captured the joy of pulling off a spontaneous getaway with friends.
“This campaign was a really fun one: Lily was able to treat and surprise her closest friends with a holiday, but also create some really fun and authentic content about the joys of finally making the holiday happen.”Harrie Dearing, The Sharper Group View campaign →
Kris & Mads x Netflix: Enola Holmes 3 NYC Premiere
Kris and Mads flew out to New York for the premiere of Netflix’s Enola Holmes 3, a genuine bucket-list moment for the pair, who’ve long hoped to attend a major US premiere in person, and one that arrived at exactly the right time in their careers.
“Big, big bucket-list opportunity ticked off! The girls have wanted to attend premieres and in-person events in the US for a long time, and this was perfect timing!”Nancy Rice, FARQ View campaign →
The Flipped Piece x Mercury Insurance: American Flippers
Shayna hit the road again for series two of American Flippers, a week-long trip through California with her dad, thrifting, sourcing and flipping finds along the way. Mercury Insurance rode shotgun throughout, weaving in practical tips as the series builds on an ongoing partnership that keeps growing in scale and ambition.
“The hours and weeks that went into planning and logistically getting this campaign across the line (all parties involved, including myself, Shayna and the Mercury team) was incredible and so smooth! This series was bigger than the first, and I was just proud to see it all come to life!”Nancy Rice, FARQ View campaign →
Sophie Hilditch x B&M: Garden Glow Up Challenge
Sophie unveiled part two of her B&M garden transformation, revealing the finished shed and pathway after handling the entire project herself, digging up the garden and building her own fences, planters and shed base from scratch.
View campaign →Belgrave Villa x Shark: StainStriker
Milly put Shark’s StainStriker to the ultimate test, deliberately pouring red wine over a brand-new upholstered foot rest, folded seamlessly into her usual upholstery content rather than presented as a standalone ad.
“The way Milly integrates brand campaigns into her usual content is so wonderful to watch, as she added this ad into her usual content style of upholstering a new piece of furniture for her front room.”Amy Newman, FARQ View campaign →
That’s a wrap on Week 26.
10 submissions across five agencies, spanning everything from a Gymshark athlete announcement and a Netflix premiere in New York to an Airbnb summer surprise and a red wine stunt for Shark.
It was a particularly strong week for FARQ, with four standout campaigns featured, while a special shout-out goes to ShotByDCL for landing his first major brand collaboration with Adobe Premiere, a huge milestone in his creator journey.
Working on a campaign or booking you’re proud of?
Bi-weekly, The Talent Times features the best submissions from across the industry. If you or your agency has a recent win worth celebrating, submit it for our next round-up.
Submit a campaign →
