Fortnightly, we shine a light on the incredible work happening across the talent management and creator economy space.
This column exists to celebrate the agents, managers and talent doing outstanding work: the campaigns being brought to life, the partnerships being forged, and the creative ideas making a real impact.
This week we received 9 submissions across 5 agencies, spanning retail, tech, health, beauty, fashion, events and sport.
Lucy Upton x Tesco & The Guardian: Healthier Family Choices
Photograph: Andrew Parsons/Parsons Media Productions
Lucy Upton took part in a high-profile roundtable hosted by Tesco and The Guardian on making healthier food choices more accessible for families. Her insights featured in the resulting Guardian Labs campaign, published on 17th July.
“Securing a place in such a credible, editorially led campaign with Tesco and The Guardian demonstrates the strength of Lucy’s profile and the value of building partnerships that go beyond traditional talent activations.”Bev James Management
With: The Guardian
View campaign →Theo Shakes x Samsung
A match made in heaven: the brief let Theo flex his creative muscles while staying true to his signature, on-the-nose advertising style. The products slotted naturally into the story rather than feeling forced.
“Theo’s work expands on typical creator content. As an actor first, he’s able to create content that fills the gaps, producing adverts that feel both authentic and imaginative.”Harrie Dearing, The Sharper Group View campaign →
Dr George x Nutramax
A fun, engaging campaign that grabs attention while seamlessly weaving Nutramax into the story. It creates a memorable brand moment that encourages sharing and boosts awareness.
“Always a fun campaign when Dr George is involved!”Nancy Rice, FARQ View campaign →
Mikaela Sentner x Typology
A quick summer look built around Typology’s products, tapping into Mikaela’s fashion and thrifting niche while keeping the beauty tie-in authentic. Look good, feel good, from the outfit right through to the glow.
“It shows how seamless it is to stay authentic to your niche while still working with other brands.”Nancy Rice, FARQ View campaign →
Kris and Mads x Olive Garden
A fun way to blend restaurants with reading, showcasing Olive Garden’s summer menu through content Kris and Mads know performs well.
“The agency was so fun to work with and allowed real creative freedom.”Nancy Rice, FARQ View campaign →
BludBrothers x Old Spice x Tomorrowland
Old Spice invited a handful of influencers out to Tomorrowland Festival, and BludBrothers were there to bring the range to life on the ground.
“The campaign was seamless from start to finish. The brand were absolutely fantastic, and the talent did such a great job.”Lee Hutton, Lunar Talent View campaign →
Ellissa Hinchliffe x George at ASDA New Store Opening
To celebrate the opening of George at Cortonwood Retail Park in Barnsley, Ellissa shot content on location spotlighting a “Golden Ticket” scratch card promotion for the store’s first 500 customers. Prizes ranged from £5 to £500.
“This campaign and brand collaboration was ideal for Ellissa as a young mum, and as someone local to the area it was also nice to help support something within the community.”Si Barbour-Brown, The Sharper Group View campaign →
Charlie and Max x Arsenal New Away Kit
A long-time Arsenal fan, Max (with Charlie) fronted a campaign on the club’s new away kit and the history behind its design. It was filmed as part of the couple’s “Teach Me Tuesday” series.
“The agency reached out looking for authentic Arsenal fans, so we suggested Charlie and Max. We’re sharing this as part of a broader creative angle that shows football fandom in a more inclusive way, moving beyond the usual stereotypes to show that passion for the club comes from all kinds of people and relationships.”Harrie Dearing, The Sharper Group View campaign →
Harvey King x LEGO: F1 Helmet Masterclass
Harvey headed to Silverstone for a LEGO event, taking in a masterclass from a Formula 1 helmet designer and a spin round the go-karts, before turning the day into social content.
“There’s a lot of synergy between the campaign branding and Harvey’s personal branding. The content performed really well, and we’ve heard it was the best performing piece across the whole campaign.”Diving Bell Group
With: Phoebe and Fiona from Smarts Agency
View campaign →That’s a wrap on Week 30.
9 submissions across five agencies, ranging from a Guardian and Tesco roundtable on healthier family choices and a LEGO masterclass at Silverstone, to a Tomorrowland side-quest with Old Spice and a fashion creator’s summer beauty pivot.
The Sharper Group and FARQ both had a particularly busy fortnight, each landing three campaigns: Samsung, ASDA and Arsenal for The Sharper Group, and Nutramax, Typology and Olive Garden for FARQ via Nancy Rice. A special mention too for Charlie and Max, whose Arsenal kit launch used the club’s history to tell a genuinely inclusive story about football fandom.
Working on a campaign or booking you’re proud of?
Bi-weekly, The Talent Times features the best submissions from across the industry. If you or your agency has a recent win worth celebrating, submit it for our next round-up.
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