Every week, we shine a light on the incredible work happening across the talent management and creator economy space.
This column exists to celebrate the agents, managers and talent doing outstanding work — the campaigns being brought to life, the partnerships being forged, and the creative ideas making a real impact.
This week we received 13 submissions across 7 agencies, spanning beauty, DIY, food, tech, fashion and charity.
Like a Bosch — Belgrave Villa
Talent: Milly (Belgrave Villa) · Agency: FARQ · Brand: Bosch
Agent: Amy Newman
Bosch asked Milly about upcoming DIY projects and she pitched her coffee station idea — the first project she completed entirely solo, delivered on deadline and major on-the-job learning.
View campaign: https://www.instagram.com/p/DXgtm2EDIPj/
Very x Husqvarna — Jodie Smith (Smith Home)
Talent: Jodie Smith · Agent: Rebecca Jenner · Brand: Very
Agency: FARQ
Product-led garden content that brought “attainable inspiration” to life through real moments. Jodie brought in her lawn-loving husband, driving extra engagement – the reel hit over 330,000 views.
With: Beth Harrington, Very Media Group
View campaign: https://www.instagram.com/reel/DXy9LW2IG9W/
BEHR Hotline — The Flipped Piece
Talent: Shayna (The Flipped Piece) · Agent: Nancy Rice · Brand: BEHR
Agency: FARQ
BEHR launched an interactive hotline where audiences could call in with painting questions. Shayna and her team monitored the lines live and answered on social, all shot at a high-production onsite.
With: MBooth
View campaign: https://www.instagram.com/p/DWPAo47AcN6/
Joe Tasker x Disney+
Talent: Joe Tasker · Agent: Simon Barbour-Brown · Brand: Disney+
Agency: The Sharper Group
Joe was invited to the BAFTAs by Disney+ as part of their Creator Ambassador programme — a partnership built on genuine long-term enthusiasm and alignment between creator and brand.
View campaign: https://www.instagram.com/p/DYMkJ4fDVJv/
Joe Leggett x Childline — Race To A Milli
Talent: Joe Leggett · Agent: Harrie Dearing · Brand: Childline
Agency: The Sharper Group
A campaign supporting young people’s mental health online – helping children navigate trolling, bullying and social media pressure, delivered by a creator who understands those pressures first-hand.
With: Bag of Worms
View campaign: https://www.instagram.com/p/DTss-zaDlBG/
Elemis x L.A-S — Lorna Andrews
Talent: Lorna Andrews · Agent: Sophie Campbell · Brand: Elemis
Ageny: IGH Talent
Lorna’s second kit with Elemis, created alongside her lifestyle brand L.A-S, is a tribute to her late husband John. Elemis donated £20,000 to Maggie’s cancer charity in support of the launch – a cause close to both Lorna and John.
“This campaign feels really special and personal for all teams involved — one we’re all super proud of.”
With: Elemis
View campaign: https://uk.elemis.com
Bushbalm New Shave Jelly Launch
Talent: Alicia Mccarvell & Sarah Nicole Landry · Agent: Cheyenne Hayes · Brand: Bushbalm
Agency: Shine Talent Group
Bushbalm needed to make noise in the Canadian market for their new Shave Jelly. Cheyenne secured two of Canada’s leading creators — @aliciamccarvell and @thebirdspapaya — to generate buzz and drive sales at launch.
View campaign:
Allicia Mccarvell: https://www.instagram.com/p/DWzTrXjCSvb/
Sarah Nicole Landry: https://www.instagram.com/p/DX7WKNjx3Iw/
@brookiebarry x Burt’s Bees
Talent: Brooke Barry · Agent: Emma Baugher · Brand: Burt’s Bees
Agency: Shine Talent Group
Burt’s Bees leaned fully into Brooke’s creativity, producing content that felt entirely organic and unreplicable by anyone else. Emma shaped the concept from the start and executed it seamlessly alongside the agency.
With: Autumn Communications View campaign: https://www.instagram.com/p/DV9eMa4D5aJ/
Lizzie Kaya x Moschino — Toy Universe
Talent: Lizzie Kaya · Agent: Jeanne Grandcollot · Brand: Moschino
Agency: tbh talent
Lizzie created a crochet bear inspired by Moschino’s Toy Universe perfume bottle — a creative campaign that was a natural fit for her, negotiated and executed brilliantly by Jeanne.
View campaign: https://www.instagram.com/p/DYNOhl-tE1z/
Samsung x Adessy — Devil Wears Prada 2 Premiere
Talent: Adessey Akerele · Agent: Kiera Huckerby · Brand: Samsung
Agency: tbh talent
Adessey attended the Devil Wears Prada 2 premiere and used Circle to Search on her Samsung Galaxy S26 to find her perfect outfit — an authentic product integration built around a major pop culture moment.
View campaign: https://www.instagram.com/p/DYAT3PEjHjO/
Eating With Tod x Papa Johns — Sourdough Launch
Talent: Eating With Tod · Agents: Mike McNamee & Jordan Leighton · Brand: Papa Johns
Agency: CCA
A secret pop-up activation built around Tod’s food credibility — repositioning Papa Johns in the sourdough category by blurring independent food culture with a major high-street brand, driving footfall and organic conversation.
With: We Are The Romans View campaign: https://youtu.be/ZhLmZzJ9ce8
Checking in With Akilah — Mr & Mrs Smith
Talent: Kilahgram (Akilah) · Agent: Keys Pownall · Brand: Mr & Mrs Smith
Agency: SET Collective
Akilah brought her unique storytelling style and sense of humour to the gardens of Cowley Manor with Mr & Mrs Smith — proving that travel content can be as much about style and substance as it can be about a little bit of silliness too.
“Massive shout out to Akilah, Desmond and Keys for being a dream team bringing this campaign to life, and of course the amazing team at Mr and Mrs Smith who believed in us!” – Maya Nash-Herod
View campaign: https://www.instagram.com/p/DW7DZiGOg9X/
B&Q x Bricks and Disorder
Talent: Bricks and Disorder (Cullen and Ola) · Agent: Maya Nash-Herod · Brand: B&Q
Agency: SET Collective
Cullen and Ola were invited by B&Q to appear as guests on two top podcasts — Staying Relevant with Sam Thompson & Pete Wicks, and Get a Grip with Angela Scanlon & Vicky Pattinson — sharing their DIY tips in branded segments, before bringing their experience back to their own channel. A great crossover of the podcast and social media worlds.
With: Sophie Westbeech and Eddie Scott from ACAST, Staying Relevant, Get a Grip
View campaign: https://www.instagram.com/p/DXetTLIDB_t/
The Modern House – Unlocked with Isamaya French
Talent: Kilahgram (Akilah) · Agent: Maya Nash-Herod · Brand: The Modern House | Unlocked with Isamaya Ffrench
Agency: SET Collective
Akilah Cohen is one of the new resident hosts for The Modern House’s new series Unlocked – a show that deep dives into some of the country’s most incredible homes. In this episode, Akilah sits down with renowned makeup artist and beauty founder Isamaya Ffrench, who is launching a new project called Studio Iron. The campaign has rolled out as teaser Reels on Instagram and a full 23-minute interview on YouTube.
“Akilah Cohen is stepping into her hosting era. Here we’re seeing Creators no longer work with brands in a traditional transactional capacity of exchanging their media space for branded messaging on their channels. Here we’re seeing Akilah step into a different role, the role of an interviewer & host, which involves hours of prep work around formulating the right questions, structuring the flow, narrowing down the tone and making sure you’re well researched on the interview subject.” – Maya Nash-Herod
View campaign: https://www.youtube.com/watch?v=cJydPonfPJI&t=128s
Are you working on a campaign or booking you’re proud of? We want to hear about it.
Every fortnight, The Talent Times features the best submissions from across the industry – so if you or your agency has a recent win worth celebrating, submit it for our next round-up.
