When it comes to brand strategy in 2025, YouTube is no longer optional – it’s essential. Recognising a growing gap in how brands approach long-form content, Chloe McCullough has launched Chlo&Co, a dedicated YouTube agency helping brands and creators build communities through intentional, strategic storytelling.
After spending the past four years leading the YouTube and creator function at JD Sports, Chloe saw a clear opportunity: while brands were investing heavily in TikTok and short-form, very few were building a long-term presence on YouTube. “I’ve seen first-hand what long form and YouTube can do for a brand,” Chloe explains. “It builds an immense community at a deeply engaged level. YouTube for brand is here and I’m excited to lean in and get more brands and creators active on long-form content.”
Bridging the Knowledge Gap
At the heart of Chlo&Co is a mission to educate and empower. The agency was born from Chloe’s observation that while brands want to be on YouTube, many don’t know where to start. “There’s a huge grey area of knowledge for how to activate brand channels effectively,” she shared in her launch post.
The Chlo&Co Approach
Chlo&Co’s offering spans everything from YouTube channel strategy and end-to-end channel management to creator partnerships and workshops designed to upskill teams. Their services also include podcast strategy and management, an area where Chloe’s track record speaks for itself – she grew a client podcast to 100K subscribers in just seven months.
What makes Chlo&Co stand out is its creator-first ethos. The agency doesn’t just manage uploads; it shapes content that aligns with a brand’s voice, audience, and long-term goals. From playbooks to partnerships, it’s about making YouTube work harder — and smarter — for brands.
Why It Matters
As the creator economy matures, YouTube’s role as a home for community, storytelling, and monetisation is stronger than ever. With attention shifting toward platforms that prioritise depth over reach, Chlo&Co arrives at exactly the right time.
For brands looking to invest in YouTube strategy, and creators ready to expand beyond short-form – Chlo&Co is poised to become a go-to partner for building something that lasts.
Visit www.chloandco.co.uk for more information.
