A Strategic Hire in Creator Growth
Electrify Video Partners has announced the appointment of Claire Geddie as Director of Creator Partnerships. Known for her previous role at YouTube, Claire brings a wealth of experience in supporting digital talent and building long-term, sustainable video businesses.
Her move signals a strategic focus for Electrify as they continue to back high-potential creators with financial investment, strategic insights, and operational support.
Creator-First Approach at the Core
Claire’s background at YouTube has given her an inside track on what creators need to thrive on and off-platform. At Electrify, she’ll work closely with creators to expand audiences, develop content strategies, and tap into new commercial models.
Her hire reflects a growing industry shift where supporting the business side of content creation is just as important as growing the creative side.
“Claire’s arrival marks an exciting new chapter for our company. Her expertise from her time at YouTube and her dedication to elevating creators will be invaluable as we continue to grow and support innovative content businesses. We are confident that Claire will play a pivotal role in shaping the future of our creator partnerships.”
Ian Shepherd, Co-CEO and Co-Founder of Electrify Video Partners
Talent Strategy in the Creator Economy
For those in talent management and digital entertainment, Claire’s appointment highlights how key industry hires can drive innovation and deeper creator relationships. Electrify’s structure blends investment with operational guidance, and Claire’s addition further strengthens their position as a leader in the creator support ecosystem.
