Fortnightly, we shine a light on the incredible work happening across the talent management and creator economy space. This column exists to celebrate the agents, managers and talent doing outstanding work—the hard-earned campaigns being brought to life, the partnerships being forged, and the creative ideas making a real impact in this space. Your work matters, and we want to champion it.
This week we received 6 submissions across 3 agencies, spanning beauty, fintech, home interiors, entertainment, gaming and F&B. If you’re working on something brilliant—whether it’s a major brand partnership or a nimble, creative activation—we want to hear about it. Submit your campaigns and let’s celebrate the wins together.
Rhys Thomas x L’Oreal Paris: Revitalift Filler PDRN+ Serum
Rhys partnered with L’Oreal to showcase their newly upgraded Revitalift Filler [HA & PDRN+] Serum—a product designed for the full skincare spectrum, from regular clinic-goers looking for in-between maintenance to those seeking a gentler alternative.
“As an avid beauty and skincare advocate who maintains her skin through alternative clinical procedures, this campaign made perfect sense. It allows us to highlight products that support skin health without the need for Botox or injectables. Rhys doesn’t hide her skincare routine, whether that includes Botox or daily-use products, but it’s important to highlight options that can support your skin’s health without relying on injectables.”The Sharper Group View campaign →
@chezablondex AD I’ve never felt so snatched! Treat yourself this summer with @L’Oréal Paris UK *Revitalift HA PDRN+ Serum is a cosmetic skincare product for topical use. Results not equal to a procedure. #PDRN #skincare #LOrealPDRNSerum
♬ 悠闲慵懒的咖啡时光 抹茶星冰乐 – 废铁
Scott DIY x Tide: Making Tax Digital Ice Cream Van Activation
Scott partnered with Tide for their nationwide Making Tax Digital Ice Cream Van Activation, attending the Manchester event to capture and share the experience. He created Instagram Story and Reel content highlighting the activation, educating sole traders and freelancers about the MTD deadline and showing how Tide’s free business account helps them get prepared.
“This campaign stood out because it turned a dry, complex topic like Making Tax Digital into fun, engaging content. Scott was the perfect fit thanks to his strong trade presence and the fact he’s a business owner himself. His ability to translate financial admin into something relatable and genuinely useful for sole traders and freelancers made the collaboration feel authentic, credible and exactly the right creator-brand match.”Build and Bloom Management View campaign →
Kate (Renovatelikekate) x Bedeck of Belfast: Heritage Bedding Collection
Kate partnered with Bedeck of Belfast to showcase one of their heritage-inspired bedding collections, creating beautifully styled content that highlighted the brand’s craftsmanship, texture and design details. Her post tagged and collaborated with the brand to help drive awareness, reach and tap-to-shop engagement.
“This collaboration stood out because it aligned perfectly with a real moment in Kate’s family life—her daughter moving into her ‘big girl bed’—giving her the chance to show that children’s bedding can be beautiful, considered and design-led. It also matched Bedeck seamlessly: their heritage-inspired, detail-rich collections fit naturally within Kate’s renovation style and the aesthetic she’s built across all her kids’ rooms. The partnership felt authentic because it combined Kate’s storytelling, her love of interiors, and Bedeck’s commitment to quality and craftsmanship.”Build and Bloom Management View campaign →
Dan Cash x Sky TV: Comfort Shows Collaboration
Dan recreated one of his popular videos—”Here’s what your favourite TV show says about you”—using his favourite Sky TV comfort shows, seamlessly incorporating the brand into the content style his audience loves.
“Dan made a great piece of content seamlessly incorporating the brand into his usual content that his audience loves!”Sharper Group View campaign →
Islah Abdur Rahman x Google Play: Gamescom Showcase
Islah was invited to Gamescom with Google Play to showcase how gamers can get rewarded for playing mobile games on the Google Play App. A perfect fit for an authentic gaming creator at a major industry event.
View campaign →Will and Josh x Popeyes UK: Breakfast Menu Launch
Will and Josh were invited to Popeyes to try out their new breakfast menu, bringing their authentic enthusiasm to this F&B activation.
View campaign →That’s a wrap on this week.
Six standout submissions across three agencies. From Rhys bringing authenticity to skincare conversations and Scott turning complex fintech into fun content, to Kate’s heartfelt family moment with Bedeck and Dan’s seamless brand integration—this week’s campaigns remind us why creative partnerships work: genuine connection, the right fit, and talent who care about the work they’re doing.
Build and Bloom Management and The Sharper Group both showed up strong this week, and Mia Battle-Welch landed three brilliant activations with Google Play, Popeyes and Sky TV. Massive shout-out to Charnelle Merritt’s strategy on both the Scott DIY and Kate campaigns—these are the kinds of partnerships that feel earned.
Working on a campaign or booking you’re proud of?
Bi-weekly, The Talent Times features the best submissions from across the industry. If you or your agency has a recent win worth celebrating, we want to hear about it. Your work deserves to be seen.
Submit a campaign →
