Fortnightly, we shine a light on the incredible work happening across the talent management and creator economy space. This column exists to celebrate the agents, managers and talent doing outstanding work—the hard-earned campaigns being brought to life, the partnerships being forged, and the creative ideas making a real impact in this space. Your work matters, and we want to champion it.
This week we received 2 submissions across 2 agencies, spanning family and primetime entertainment. If you’re working on something brilliant—whether it’s a major brand partnership or a nimble, creative activation—we want to hear about it. Submit your campaigns and let’s celebrate the wins together.
Jamie Dear x Channel 4: The Great British Bake Off
Talent: Jamie Dear · Agency: Beyond The Agency · Brand: Channel 4 – The Great British Bake Off
Agent: Alyssa Walker
On your marks, get set… collab! With a brand-new series of The Great British Bake Off rising in the tent, Jamie Dear teamed up with Channel 4 to celebrate one of the nation’s best-loved shows. It’s a partnership built on genuine fandom, and that authenticity comes through in every frame.
@thedeardiaries
Whitney Love x Ocado: Baby & Toddler
Talent: Whitney Love · Agency: Creative Ally · Brand: Ocado
Agent: Jacqueline Uzoigwe
Whitney Love partnered with Ocado to spotlight its Baby & Toddler range, bringing the brand into the everyday rhythm of family life. It’s relatable, real-life content that shows how the little essentials can make parenting that bit easier.
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Massive shout-out to Alyssa Walker at Beyond The Agency for bringing Jamie and Bake Off together, and to Jacqueline Uzoigwe and Alvin Minani at Creative Ally for a partnership that feels right at home.
Working on a campaign or booking you’re proud of?
Bi-weekly, The Talent Times features the best submissions from across the industry. If you or your agency has a recent win worth celebrating, we want to hear about it. Your work deserves to be seen.
