Andrew Roach, a respected UK talent agent and long-standing advocate for disability rights, has launched a new agency that’s already turning heads. DEIversity Talent Management is more than just a new name in the industry, it’s a bold commitment to making entertainment more inclusive, equitable, and accessible from the inside out.
Roach brings with him well-known presenter and activist Adam Pearson, one of the first signees at the newly formed agency.
“I established DEIversity Talent Management to demonstrate my unequivocal commitment to diversity, equity and inclusion (DEI). I want people to have to use DEI if they want to contact us, visit our website or find us on social media. At a time when companies continue to be performative or non-existent in their approach to DEI, I want to be part of the movement which seeks accountability, and demands positive change based on affirmative action. “
Andrew Roach – Founder of DEIversity
Challenging the Status Quo
At a time when many companies still take a performative approach to DEI—or avoid it entirely—DEIversity is raising the bar.
The agency isn’t just making statements; it’s embedding DEI into its name, structure, hiring practices, and public-facing identity. Even contacting the agency requires typing “DEI”—a subtle but powerful nudge toward accountability and intentionality.
What’s Next
With Adam Pearson already on board and the entertainment industry increasingly under pressure to walk the talk when it comes to equity, DEIversity is poised to become a meaningful force for progress.
As Roach makes clear, this isn’t about optics. It’s about action and creating a space where inclusion isn’t a trend, but a foundation.
