G&B Digital Management Promotes Vanan Nguyen To Associate Director of Talent

G&B Digital Management has announced a significant leadership move, promoting Vanan Nguyen to Associate Director of Talent. The independent creator management firm, founded by CEO Kyle Hjelmeseth and known for shaping some of the industry’s most influential digital voices, continues to strengthen its senior team as it heads toward its tenth anniversary in 2025.

A Rising Leader In Creator Management

Nguyen steps into the new role after serving as Senior Talent Manager, working closely with high-profile creators across fashion, beauty, photography, and lifestyle. Based in the company’s Los Angeles office, she will collaborate with Director of Talent Management Amanda Acevedo to drive talent strategy, expand growth opportunities, and support G&B’s increasingly global roster.

Acevedo shared high praise for Nguyen’s impact within the agency, noting her leadership and commitment to elevating creators into long-term brands.

At G&B, Vanan has been a driving force in shaping talent into lasting brands — guiding them to secure meaningful partnerships, scale their businesses and navigate the evolving digital landscape with creativity, precision, and care. She’s been a rising star since joining us last year, a passionate advocate for her talent and a sharp negotiator who delivers exceptional results for her clients. I couldn’t be happier to work more closely with her.

Amanda Acevedo, Director, Talent, G&B

The Talent Behind The Titles

Nguyen currently represents a group of creators whose work spans culture and commerce, including:

• David Suh, photographer and creator
• Hunter Vought, men’s fashion influencer
• Léanne Ansar, beauty and lifestyle influencer
• Via Li, beauty and fashion creator

Her recent negotiated brand deals reflect the scale of G&B’s partnerships. Highlights include Suh photographing the cast of Marvel’s Thunderbolts, Vought fronting a campaign with Aston Martin, and a jewellery capsule collection between Ansar and Jennifer Behr.

A Career Defined By Creative Strategy

Named one of Business Insider’s “33 Rising Stars in Influencer Talent Management” Nguyen brings nearly a decade of experience leading creator-brand collaborations for some of the world’s most recognisable names. Her work has included partnerships with Dior, Canon, Aston Martin, and Netflix. She also launched a direct-to-consumer fashion brand that generated more than $1 million in annual revenue. Before joining G&B, she spent seven years at Rare Global as a Senior Talent Manager.

About G&B Digital Management

Founded in 2015, G&B is one of the first independent digital talent management firms and represents more than 100 creators across platforms. The company has driven nearly $100 million in brand deals with Chanel, Dior, Target, Estée Lauder, Wal-Mart, Disney and many others. Headquartered in Los Angeles and twice named to the Inc. 5000 list, G&B will celebrate its tenth anniversary in 2025