MVE Management, the talent agency co-founded by creators Joe Sugg and Caspar Lee, has announced the appointment of Meisha Kelly as its new Talent Director.
In her role, Meisha will lead UK talent strategy, oversee team management, drive new business development, and strengthen MVE’s positioning within the broadcast and entertainment space. Her appointment marks a significant move for the agency as it continues to scale its talent offering across media platforms.
MVE Management represents a mix of digital-first and traditional media talent. Some well-known names they have represented include: Ambar Driscoll, George Clarke, Kyron Hamilton and Olivia Kirby.
A Natural and Strategic Hire
Dean Ondrus Coulson, Senior Vice President at MVE, described the hire as both natural and significant, highlighting Meisha’s standout presence in the industry.
“I’ve watched Meisha’s growth in the industry over the past few years with real admiration. Her presence has always stood out: from the calibre of talent she’s represented, to her thoughtful contributions at industry panels, to her consistently insightful updates on LinkedIn,” Coulson shared.
He added that Meisha’s integrity, curiosity, and strategic mindset made her a perfect match for MVE’s evolving vision.
“When we first met, I was struck by the way she turned the conversation around. Her questions about our vision, our culture, and our long-term ambitions reflected the kind of strategic thinker we knew we needed.”
Looking Ahead
Meisha’s appointment arrives at a time when MVE is looking to further bridge the gap between digital talent and traditional broadcast opportunities. With her experience in people-first representation and a reputation for insight and innovation, Meisha is expected to play a pivotal role in shaping the agency’s next chapter.
