MKB Sport: The New Talent Agency Changing the Game for Female Athletes
MKB Sport is rewriting the rules of sports management, putting women front and centre in an industry that has historically sidelined them.
Founded by Gemma Wheatley, Nadia King, and Ellen Rusby, MKB Sport is the sister agency to Mokkingbird, the established entertainment management firm known for representing talent across TV, radio, social media, and commercial campaigns.
Now, the same team is applying their proven formula to sport, with a focus on mentorship, advocacy, and meaningful, long-term career support for female athletes.
Built by Women, for Women
Since 2015, Gemma, Nadia, and Ellen have worked side by side at Mokkingbird. Their deep knowledge of branding, publicity, and commercial growth has set them apart in the entertainment world, and now they’re applying those same principles to sport.
At MKB Sport, the mission is clear: create space where women in sport feel seen, supported, and celebrated.
The agency offers:
- Strategic career management
- Brand-building support
- Commercial deal negotiation
- Long-term athlete advocacy
And, perhaps most importantly, a genuine understanding of what it means to be a woman in a competitive industry.
Why It Matters
Female athletes are gaining traction and visibility across leagues, campaigns, and media, but representation behind the scenes hasn’t kept pace. MKB Sport is stepping in to close that gap with an inclusive, player-first approach that prioritises long-term career success.
It’s not just about getting athletes into rooms. It’s about making sure they have the tools, confidence, and support to own the space once they’re there.
Final Thoughts
With a bold vision and the backing of an experienced entertainment team, MKB Sport is a timely and much-needed addition to the talent landscape.
In an industry that’s long overdue for change, this agency is putting action behind the talk, proving that female athletes deserve more than representation. They deserve leadership.
