After years immersed in every corner of the creator industry – from brand partnerships and agency campaigns to talent representation, Nick Savvas and Chris Naufel have launched Nasty Talent, built on a clear vision: creators deserve representation that prioritises long-term career development, strategic positioning, and creative ambition over transactional relationships.
Built with creators at the centre, the agency takes a long-term approach to talent development, helping creators turn influence into opportunity. Whether that means building a personal brand, expanding into entertainment, developing original IP, or becoming a name that brands actively seek out, Nasty Talent works to help creators define and achieve what comes next.
Beyond Metrics and Rate Cards
The creator industry has evolved significantly, but the way creators are supported has not always evolved alongside it. Nasty Talent was founded around the belief that the best creators are more than their audience size, engagement rates, or campaign performance. They are creative entrepreneurs, storytellers, directors, photographers, designers, and innovators with ambitions that go far beyond social media.
Speaking on the launch, the founders said:
The creator industry has evolved significantly, but the way creators are supported hasn’t always evolved with it. We wanted to build Nasty Talent around deeper partnerships – helping creators develop their creative identity, build their own IP, and become the type of talent brands seek out because of their unique perspective, not just their audience.
Nick Savvas and Chris Naufel
For Savvas and Naufel, this means recognising the full creative potential of every creator they represent. As Savvas explained, “Very few of the best creators define themselves by the platform they’re posting on. At their core, they’re directors, photographers, designers, VFX artists, storytellers and entrepreneurs. Social content is simply one expression of their creativity, and those broader ambitions deserve support beyond the next brand brief.”
This approach shapes everything Nasty Talent does: building personal brands with cultural relevance, creating opportunities within entertainment, supporting creator-led businesses, and developing pathways into traditional media including film, television, and streaming.
A Roster Built on Craft, Not Just Reach
Nasty Talent’s roster spans a range of creative disciplines, audiences, and formats, from cinematic storytellers to culturally influential voices who understand how to build genuine connections with communities.
What unites the talent is not simply audience size, but a commitment to creativity, authenticity, and craft. Each creator brings a unique perspective and a desire to build something that lasts beyond the lifespan of a trend. Nasty Talent is not focused on becoming the biggest agency in the room. It is focused on becoming the team creators trust to help shape what comes next.
That means supporting talent as they develop creator-led IP, explore new creative industries, and build businesses around their influence, rather than simply facilitating the next brand partnership.
The launch comes at a time when the creator economy continues to mature, with brands increasingly looking beyond traditional metrics such as follower counts and views to understand the deeper value creators bring through creativity, community, and cultural influence. Nasty Talent’s vision is built around that shift: recognising creators not just as distribution channels, but as the next generation of creative talent.
