UTA has announced the hire of Olivia Basso as a Creator Agent, strengthening its growing London-based Creator division.
Basso, who previously spent five years at InterTalent, will join agents Shelby Schenkman and Beth Heard in representing some of the UK’s most prominent digital voices. Over the past year, UTA’s UK Creator division has seen client representation grow by more than 60%, with a roster that includes Jamie Laing and Sophie Habboo, Jack Edwards, Madeline Argy, Leah Halton, Grace Campbell, Tolami Benson, RedHanded and Lewis Goodall.
During her time at InterTalent, Basso worked with a diverse range of creators across fashion, beauty, podcasting, and entrepreneurship. Her portfolio included digital talent such as Brooke and Jess, Grace Beverley, and Olivia Neill.
Speaking on the appointment, Oren Rosenbaum, Partner and Co-Head of Creators at UTA, said:
London has quickly become one of the most exciting hubs for creator talent, and our team here is scaling to meet that demand. In just the past year, we’ve seen extraordinary growth in the UK, both in the size of our roster and the quality of talent we represent. Olivia’s track record in guiding digital voices to build powerful, multi-platform brands makes her an incredible addition as we continue expanding UTA’s international Creator business.
Oren Rosenbaum, Partner and Co-Head of Creators at UTA
Basso added:
I’m thrilled to be joining UTA at such a pivotal moment for the Creator economy. Having worked with some of the UK’s most innovative digital voices, I’ve seen first-hand how creators are reshaping entertainment, media and commerce. UTA’s global network and vision will allow me to help clients unlock even greater opportunities across content, partnerships and new ventures. I can’t wait to get started!
Olivia Basso, Creator Agent at UTA
UTA’s rapid UK growth forms a key part of its international creator strategy, offering clients opportunities across podcasts, digital, publishing, live touring, film/TV, and corporate events.
