Hailey Bieber’s Rhode Hosts Its First-Ever Creator Trip in Mallorca
Hailey Bieber’s brand Rhode just raised the bar for beauty activations, hosting its debut creator press trip in sunny Mallorca to launch the new Lemontini Peptide Lip Tint and a range of summer-ready blushes.
The trip brought together an A-list crowd of creators and friends of the brand, including Hailey’s husband Justin Bieber and actress Camila Morrone, who joined the lemon-themed celebration in style.
The Guest List
Rhode invited a curated group of global influencers and beauty insiders, including, @olivianeill, @uchjn, @daniellemarcan, @jo.rdan, @ria.caeliya, @jessicadiner, @charbarker and more!
A Lemontini-Themed Dream
The entire trip was lemon-y and summer vibes. Think branded slushies, yellow towels, bikinis, cocktails and of course, a yellow version of the iconic Rhode phone cases.
Between jet ski rides and sunset swims, creators got a first hand look at Rhode’s newest summer addition, blending beauty with lifestyle in a campaign built for the algorithm and beyond.
A Smart Move for Brand Rhode
This trip wasn’t just a content goldmine, it was a strategic brand-building moment.
By leaning into lifestyle, Rhode is positioning itself as more than a beauty brand, it’s becoming part of the culture.
