SET Collective is a new boutique talent management agency with a focus on partnering with creators who are redefining what it means to be influential in today’s digital world.
A 360 creator management agency designed to support the industry’s “disruptive storytellers” – creators who blend craft, creativity, and community to shape culture in meaningful ways.
SET Collective offers full-service representation across both content and commercial strategy. From standout brand collaborations to the development of original IP, building brand and new business ventures, the agency aims to act as a long-term strategic partner for talent. At the heart of the agency is a belief that creator management should be personal, collaborative and built on trust.
The internet is full of content, but it’s craving substance, audiences are looking for creators who offer something thoughtful, considered and real. SET was born from the desire to support those voices and give them the tools to grow and thrive in a way that feels intentional and values-driven.
From redefining representation, to setting new standards for digital storytelling, SET’s first roster is united by a shared commitment to creativity, purpose, and connection.
Roster Overview
Iconicakes
Sara and Avni, also known as Iconicakes, are the internet’s big sister duo. Known for their infectious energy and challenge-based series, they create content that is both highly entertaining and rooted in representation. Their commitment to showing up authentically has earned them a community of more than 4 million followers across platforms. They are passionate about being the role models they wish they had growing up and continue to redefine what it means to be creators today.
Kilahgram (Akilah Cohen)
Akilah Cohen is a London-based content creator whose work blends style, storytelling, and sincerity in equal measure. What began as a home renovation journey has evolved into a deeply engaged community of over 120,000 followers who turn to her for honest reflections, curated inspiration, and a touch of everyday joy. From her beloved ‘Wishlist Wednesday’ series to her ‘Big Night In’ edits, Akilah strikes a rare balance between relatability and escapism, delivering content that’s as aspirational as it is approachable.
Bricks and Disorder
Creative duo Cullen and Ola rose to prominence through their hands-on home renovation series, blending humour, storytelling, and craftsmanship. With backgrounds in advertising and a flair for narrative, their projects unfold like cinematic storylines. From DIY projects to custom creations for their audience, Bricks and Disorder are committed to inspiring others through creativity and community.
A Word from the Founder
“I’ve spent over 11 years working with creators, and what I’ve always loved most about this space is simple: being surrounded by brilliant, creative people who are shaping culture and community, through the stories they tell and the worlds they build.
I’ve always believed that Creator Management needs to be treated like a true business partnership. A brilliant mentor of mine once said “ if you imagine the Creator as the CEO of their business, the Manager is here to operate as their strategic counsel and COO.” and that has always stuck with me.
At SET we work across both content and commercial strategy, building with intention and dreaming big with our Creators together. Whether it’s through standout brand collaborations, developing original IP, or launching new business ventures, we’re here to make the moves that push this industry forward as a team.
The importance of working with Creators, who I believe, are ‘disruptive storytellers’, is because I truly feel that as consumers and audiences we’re all craving a bit more substance. Audiences want content that feels thoughtful, smart and considered. Content that gives back and doesn’t just take away.
The future of the creator economy will belong to those who build with substance, not noise and SET Collective exists to champion these disruptive storyteller“
– Maya Nash-Herod, Founder of SET Collective
About Maya
Maya Nash-Herod is a leading expert in the Creator Economy with over 11 years of experience shaping the careers of top UK creators and building standout partnerships with global brands. She’s held key roles at Kyra and Meta, gaining insight from both agency and platform perspectives. Now, as the founder of SET Collective, a talent agency and consultancy, Maya is focused on supporting the next generation of creators through creativity, collaboration, and innovative partnerships.
