The first signings of 2026 are officially in – and agencies are starting the year with a strong mix of beauty experts, science communicatA new year, a new wave of talent moves.
From TV personalities and viral comedians to fashion creators, home renovation storytellers and award-winning presenters, this week’s signings show just how broad and commercially powerful the creator economy has become.
Here’s who agencies have just snapped up.
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Belle Hassan
TV personality and lifestyle, beauty and fashion creator.
Force 1 Management
Mia Baker
Creator, digital presenter, model and author working across sport, fashion and lifestyle.
Alpha Talent Group (ATG)
Lou Northcote
Beauty and fashion creator and presenter.
Kult London
Garron Noone
Musician and comedian who became a viral favourite for his biscuit reviews and warm humour.
The Millar Agency
Ella Morgan
Powerful cultural voice and natural television personality.
Cowshed Collective
Jasmine Mitchell
Cook and winner of this series of The Great British Bake Off.
KBJ
Patrick & Russell (GastroGays)
Food and travel creators known for their playful, personality-led content.
X Collaborations
Katie Owen
Multi-faceted content creator, DJ and award-winning presenter.
HLD
Grace Ajilore
Lifestyle influencer, vlogger and digital content creator.
HLD
Olivia Preston
Fashion content creator with a growing digital presence.
Aquarius Creative
Stefan Milo
Creator who makes videos about prehistory, human evolution and ancient artefacts.
Ziggurat XYZ
Sian Westley
Fashion creator known for her style-led content.
Renova
Jasmine Brownsword
Digital content creator working across lifestyle and fashion.
Renova
Tomi Adenle
Creator, husband and father sharing content around cars, family and honest storytelling.
Insanity
Dominique
Home and interior content creator.
Beyond The Agency
Our Little Brick Cottage
Home and interior.
FARQ
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