Before you read: A few plot points and themes from The Devil Wears Prada 2 are mentioned throughout this piece — so if you haven’t seen it yet and want the full surprise, maybe come back later.
I went to see The Devil Wears Prada 2 over the weekend expecting nostalgia, iconic outfits and Miranda Priestly delivering brutal one-liners. What I didn’t expect was to walk out thinking about just how much our industry has evolved.
The film touches heavily on the shift from traditional media into a digital-first world. Runway magazine is no longer operating in the landscape it once dominated. Audiences consume content differently, advertising has changed, and influence now moves at internet speed rather than monthly print cycles.
Watching it, I couldn’t help but think about how closely it mirrors what we’re seeing across the creator economy right now.
Although The Devil Wears Prada 2 is still just a film, it does reflect a very real shift we’ve seen across our industry over the last few years – one that’s opened things up massively.
The barriers to building influence are lower than ever. Talent can build audiences directly, creators are launching brands and businesses, and agencies and publishers are evolving alongside them rather than competing with them.
Print didn’t disappear because digital arrived. Storytelling simply became more accessible, immediate and constant. Audiences can now discover news, fashion, entertainment and culture in real time, wherever they are in the world.
Celebrity didn’t disappear because creators arrived. Influence expanded. People now connect with personalities, talent and stories in far more direct and personal ways, creating a much broader and more engaged media landscape.
Beneath all the drama, the film is really about change. Industries move on, audiences shift, and the people who adapt alongside that are usually the ones who thrive.
If there’s one thing the creator economy has proven, it’s that digital hasn’t killed creativity. It’s created much more room for it.
