Yungblud Opens His First-Ever Store and Fan Club in London
Yungblud has officially opened his debut fan hub and store – and it’s everything you’d expect from the artist known for breaking rules and building community.
Located at 20 Denmark Street in Soho, the venue is a bold, DIY-style creative space, launched with a free outdoor gig on August 7.
The store, titled “Beautifully Romanticised Accidentally Traumatised,” (B.r.a.t) saw crowds gather in the street as Yungblud performed fan favourites right outside the building.
A Sustainable, Hands-On Fashion Space
Inside, fans will find a truly unique setup. All merch is made on-site in the UK, and the store includes a working silversmith and creative workshop.
Visitors can bring in their own clothes, like a favourite jacket, to be repaired, customised, or finished with Yungblud silverwear.
The space is built around a clear ethos: sustainability, creativity, and connection. No fast fashion. No waste. Just pieces that mean something and last.
The venue includes:
- In-store, UK-made merch production
- On-site silversmithing for custom and upcycled pieces
- A café and bar serving drinks
- A basement hangout space (featuring a leopard-print pool table)
- Creative workshops and live events
- Rotating art and music exhibitions
A Mission Rooted in Accessibility
This new store is just the latest chapter in Yungblud’s mission to keep music and fandom accessible.
Recently, he made headlines for launching a low-cost festival designed so fans wouldn’t be priced out of live music and this venue follows the same fan-first thinking.
It’s a space for connection, not just consumption, where fans can come together, create, and feel seen.
The store is now open at 20 Denmark Street, Soho, London.
