INDUSTRY MOVERS

We round up the latest industry movers in talent management.

CEEK has appointed Caroline Mercurio as its first Chief Operating Officer. The former Jump 450 Media leader joins the agency as it enters its next phase of growth, following a year of strong expansion and leadership hires.

The creator economy and talent management space has seen another wave of key appointments across influencer management, sports representation, literary agenting and live events. Here are the industry professionals making moves this month.

Ten new appointments across the talent industry this month, from HLD and The Stand to PBJ Management and Insanity. Get the full round-up of who's moved where.

G&B Digital Management has promoted Vanan Nguyen to Associate Director of Talent, recognising her leadership in shaping creators into long-term brands and driving major partnerships across the digital landscape.

The Blogger Agent has appointed Scarlett Caplan as Talent Manager, where she will manage a roster of beauty and lifestyle creators.

UTA has announced the hire of Olivia Basso as a Creator Agent in London. Basso joins Shelby Schenkman and Beth Heard as the UK Creator division expands, with client representation growing more than 60% in the past year.

YMU has announced the appointment of Liv Orchard as Senior Talent Manager. Bringing experience from Komodo, TikTok, Mirador, and TV production, Liv will oversee high-profile broadcast talent within YMU’s Global Entertainment division.

NewGen has appointed Dana Pirkle as its new Talent Director. Based in London, Dana will lead the agency’s creator division, bringing more than a decade of talent management and creator economy experience from CAA, 3BLACKDOT, Viewture, and Machinima.

Robyn Tyrer joins Alpha Talent Group as Senior Talent Agent, following roles at top agencies including Gleam Futures, M&C Saatchi Merlin and YMU. With a strong track record across sport and entertainment, she’s set to play a key role in the next stage of Alpha’s growth.